Performance of Top 5 Sandbox-like Games on Unified Platform in New Zealand in Q1 2023

In Q1 2023, the top sandbox-like games in New Zealand exhibited diverse performance metrics across weekly downloads, revenue, and active users. Here’s a detailed look based on data from Sensor Tower:

Roblox demonstrated fluctuations in its weekly revenue, starting at around $105K at the end of December and gradually declining to approximately $62K by the end of March. The downloads saw a consistent downward trend from 9.1K in late December to about 5.5K in the last week of March. Active users remained relatively stable, fluctuating slightly around 330K throughout the quarter.

Minecraft had a steady performance in terms of revenue, starting at approximately $12K and ending the quarter at around $8K. Downloads experienced a decline from 1.6K in early January to about 460 by the end of March. Active users showed minor fluctuations, maintaining an average of around 95K throughout the period.

IMVU: 3D Avatar Creator & Chat saw stable weekly revenue, averaging around $2K with peaks of up to $2.6K in mid-February. Downloads varied slightly, peaking at 820 in early January and dropping to about 428 by the end of March. Active users saw a modest increase from around 2.7K at the start of the quarter to approximately 3.1K by the end.

ZEPETO: Avatar, Connect & Live experienced lower revenue compared to others, with weekly figures peaking at about $1K in mid-January and declining to around $364 by the end of March. Downloads showed a slight increase, starting at 264 and reaching 442 by the end of the quarter. Active users remained stable, averaging around 3.3K throughout the quarter.

Growtopia had the lowest performance among the top 5, with weekly revenue peaking at $1K in early February and declining to around $183 by the end of March. Downloads were minimal, with peaks of only 19 in late December and dwindling to about 4 by the end of March. Active users remained low and stable, averaging around 70 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.